“About Graphic Design” Article

Published on the Society of Graphic Designer of Canada


Simplifying the complex


When you think of a successful Canadian organization, chances are their logos spring to mind. But innovative graphic design goes far beyond a memorable logo. Great graphic design can communicate emotions and subtle shades of meaning–all without saying a word.

Graphic design is integral to our lives and to Canada’s leading organizations. Professional members of the GDC are skilled at using art and technology to visually communicate ideas. By controlling colour, type, images and ideas, graphic designers produce materials that convey specific messages to intended audiences.

Over the past 50 years, graphic design has emerged as a complex service-profession. While pioneering designers honed their craft on paper by hand, today’s designers are at the forefront of technology, using complex computer software and the latest printing techniques to communicate ideas.

In addition to producing communications materials and solving problems for clients, 21st century designers require intelligence, versatility, and marketing know-how.

Successful business leaders recognize the importance of great graphic design. And that’s why they understand the importance of the GDC.