“Good Design is Good Business” Article

Published on the Society of Graphic Designer of Canada

Stand out from your competition

Professional members of the Graphic Designers of Canada can make you stand out, motivate your potential customers, cultivate brand recognition, and influence public perception of your company, your service, your product. Experienced graphic designers understand this – extending your reach into the marketplace and helping you achieve your full market potential.

A professional graphic designer with CGD certification is a business partner who will see your project from the planning, concept development and budgeting stages, through to production, quality control and the finished product. And, when necessary, other communication professionals like writers, photographers, marketing, and media, specialists – may be called on to provide expertise.  When you hire a Professional member of the Graphic Designers of Canada, you’ll be tapping into expertise in communication strategies, effective problem-solving, and some highly specialized design know-how. Your designer will help you articulate your business objectives and crystallize your ideas. And you’ll be rewarded with thoughtful, visual communications that make your message clear.

When you think about graphic design, and its potential for your business, remember, quality design is effective design. Always look for the CGD certification mark following a designer’s name – your assurance of quality and professionalism from a Certified member of the Graphic Designers of Canada.

Click Find a Designer to search portfolios of designers across Canada.

– Thanks to Eileen Leddy & GDC VI Marketing Committee