“Value of Design Factfinder” Article

Published on the Society of Graphic Designer of Canada


Value of Design Factfinder

How better design can add value to your businesses

Although the research is from the UK, the facts and conclusions are applicable to businesses in Canada.

  • Businesses that see design as integral don’t need to compete on price as much as others.
  • In businesses where design is integral to operations, over three quarters say they’ve increased their competitiveness and turnover through design
  • The link between design and better business performance.
  • Why it pays to measure return on design investment.
  • Rapidly growing businesses are three times more likely than the rest to consider design crucial to success.

The site offers facts and case studies about the value of design in relation to business performance. www.designfactfinder.co.uk

Quotes used with permission of the Design Council